:root {
  --ink: #101817;
  --ink-2: #182724;
  --paper: #f3f6f5;
  --white: #ffffff;
  --mint: #64e6c4;
  --mint-deep: #22a983;
  --yellow: #ffe16a;
  --red: #e44132;
  --muted: #687873;
  --line: #d7e0dd;
  --max: 1360px;
  --section-space: clamp(76px, 8vw, 112px);
  --display-xl: clamp(54px, 5vw, 80px);
  --display-lg: clamp(40px, 4.25vw, 64px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Segoe UI Variable", "Segoe UI", Arial, sans-serif;
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}
button, a { font: inherit; }
button { color: inherit; }
img { display: block; max-width: 100%; }
a { color: inherit; }
::selection { color: var(--ink); background: var(--mint); }

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 8px;
  left: 8px;
  padding: 10px 14px;
  color: var(--ink);
  background: var(--mint);
  transform: translateY(-140%);
}
.skip-link:focus { transform: translateY(0); }

.site-header {
  position: sticky;
  z-index: 100;
  top: 0;
  display: flex;
  min-height: 74px;
  align-items: center;
  justify-content: space-between;
  padding: 0 max(28px, calc((100vw - var(--max)) / 2));
  border-bottom: 1px solid #2b3835;
  color: var(--white);
  background: rgba(16, 24, 23, .96);
}
.wordmark {
  display: inline-flex;
  align-items: center;
  gap: 11px;
  color: inherit;
  font-size: 20px;
  font-weight: 800;
  letter-spacing: -.04em;
  text-decoration: none;
}
.wordmark-sign {
  display: grid;
  width: 32px;
  height: 32px;
  place-items: center;
  color: var(--ink);
  background: var(--mint);
  font-weight: 900;
}
.main-nav { display: flex; align-items: center; gap: 34px; }
.main-nav a {
  color: #b8c6c2;
  font-size: 13px;
  font-weight: 650;
  text-decoration: none;
}
.main-nav a:hover, .main-nav a:focus-visible { color: var(--white); }
.main-nav .nav-action {
  padding: 11px 16px;
  color: var(--ink);
  background: var(--mint);
}
.menu-toggle {
  display: none;
  border: 0;
  color: var(--white);
  background: transparent;
  font-weight: 700;
}

.hero {
  display: grid;
  min-height: calc(100vh - 74px);
  grid-template-columns: minmax(0, 1.12fr) minmax(560px, .88fr);
  color: var(--white);
  background: var(--ink);
}
.hero-copy {
  display: flex;
  min-height: 700px;
  flex-direction: column;
  justify-content: center;
  padding: 78px 4vw 64px max(28px, calc((100vw - var(--max)) / 2));
}
.overline {
  margin: 0 0 26px;
  color: var(--mint-deep);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .16em;
  text-transform: uppercase;
}
.hero .overline { color: var(--mint); }
h1, h2, h3 { overflow-wrap: normal; word-break: normal; text-wrap: balance; }
p { overflow-wrap: break-word; }
h1, h2 { margin: 0; letter-spacing: -.065em; line-height: .98; }
h1 { max-width: 760px; font-size: var(--display-xl); font-weight: 760; }
h1 span { color: var(--mint); }
h2 { font-size: var(--display-lg); font-weight: 730; }
.hero-lead {
  max-width: 660px;
  margin: 34px 0 0;
  color: #b2c0bc;
  font-size: clamp(17px, 1.15vw, 19px);
  line-height: 1.6;
}
.hero-actions { display: flex; align-items: center; gap: 28px; margin-top: 38px; }
.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  padding: 0 22px;
  border: 0;
  border-radius: 0;
  font-size: 14px;
  font-weight: 800;
  text-decoration: none;
  cursor: pointer;
}
.button-light { color: var(--ink); background: var(--mint); }
.button-dark { color: var(--white); background: var(--ink); }
.button:hover, .button:focus-visible { outline: 2px solid currentColor; outline-offset: 4px; }
.text-link {
  display: inline-flex;
  align-items: center;
  gap: 11px;
  color: var(--white);
  font-size: 14px;
  font-weight: 700;
  text-decoration: none;
}
.text-link span { color: var(--mint); font-size: 20px; }
.text-link.dark { color: var(--ink); }
.hero-facts {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin: auto 0 0;
  padding: 0;
  border-top: 1px solid #34413e;
}
.hero-facts div { padding: 20px 18px 0 0; }
.hero-facts dt { color: var(--mint); font-size: 11px; font-weight: 800; }
.hero-facts dd { max-width: 150px; margin: 8px 0 0; color: #aab8b4; font-size: 12px; }

.hero-demo {
  display: flex;
  min-width: 0;
  flex-direction: column;
  justify-content: center;
  padding: 36px max(28px, calc((100vw - var(--max)) / 2)) 36px 3vw;
  color: var(--ink);
  background: #dfe7e4;
}
.demo-heading { display: flex; justify-content: space-between; margin-bottom: 14px; font-size: 11px; font-weight: 750; }
.demo-heading span:last-child { color: #148466; }
.demo-heading span:last-child::before { display: inline-block; width: 7px; height: 7px; margin-right: 7px; border-radius: 50%; background: var(--mint-deep); content: ""; }
.shelf-scene {
  position: relative;
  min-height: 420px;
  overflow: hidden;
  border: 1px solid #c4cfcb;
  background: #eef2f0;
}
.shelf-goods {
  display: grid;
  height: 242px;
  grid-template-columns: 1.05fr .85fr 1.1fr;
  align-items: end;
  padding: 46px 6% 10px;
}
.goods-group { display: flex; align-items: end; justify-content: center; }
.goods-apples span, .goods-oranges span {
  display: block;
  width: 68px;
  height: 68px;
  margin: 0 -8px;
  border-radius: 48% 52% 50% 50%;
  background: #aac74d;
  box-shadow: inset -12px -12px 0 rgba(58, 83, 21, .12);
}
.goods-apples span:nth-child(2n) { width: 78px; height: 78px; background: #ccdb58; }
.goods-apples span::before, .goods-oranges span::before { display: block; width: 4px; height: 14px; margin: -9px auto 0; background: #4d5d2d; content: ""; transform: rotate(16deg); }
.goods-milk { gap: 5px; }
.goods-milk span { display: block; width: 54px; height: 150px; border: 2px solid #d4dcda; background: var(--white); }
.goods-milk span::before { display: block; height: 35px; background: #79c7b0; content: ""; clip-path: polygon(0 35%, 50% 0, 100% 35%, 100% 100%, 0 100%); }
.goods-milk span:nth-child(2) { height: 164px; }
.goods-oranges span { width: 64px; height: 64px; background: #f09b35; box-shadow: inset -12px -12px 0 rgba(148, 66, 9, .14); }
.shelf-edge { height: 24px; border-top: 1px solid #8a9994; border-bottom: 1px solid #66746f; background: #7d8b87; box-shadow: 0 6px 18px rgba(16, 24, 23, .18); }
.eink-rail {
  position: relative;
  display: grid;
  min-width: 0;
  grid-template-columns: repeat(3, 1fr);
  gap: 7px;
  padding: 12px 2.5% 24px;
  background: #63706c;
}
.eink-tag {
  position: relative;
  display: grid;
  min-width: 0;
  min-height: 142px;
  grid-template-rows: 21px 1fr 19px;
  border: 3px solid #151918;
  border-radius: 3px;
  color: #101010;
  background: #151918;
  box-shadow: 0 6px 0 #414b48, 0 9px 13px rgba(11, 20, 18, .25);
}
.eink-tag::after { position: absolute; right: 12px; bottom: -8px; left: 12px; height: 5px; border-radius: 0 0 4px 4px; background: #252d2b; content: ""; }
.tag-status, .tag-meta { display: flex; min-width: 0; align-items: center; justify-content: space-between; padding: 0 6px; color: #cbd6d2; font-size: 5px; font-weight: 800; letter-spacing: .09em; }
.tag-status span:last-child { display: flex; align-items: center; gap: 3px; color: var(--mint); }
.tag-status span i { width: 4px; height: 4px; border-radius: 50%; background: currentColor; box-shadow: 0 0 0 2px rgba(100, 230, 196, .13); }
.tag-screen { display: grid; min-width: 0; overflow: hidden; grid-template-columns: 1.05fr .58fr 1fr; background: #f9faf7; }
.tag-info, .tag-photo, .tag-price { min-width: 0; padding: 7px; }
.tag-info { display: flex; flex-direction: column; border-right: 1px solid #c4cbc8; }
.tag-info small { color: #52605c; font-size: 5px; font-weight: 900; letter-spacing: .13em; }
.tag-info strong { margin-top: 7px; font-size: 12px; line-height: .95; letter-spacing: -.05em; }
.tag-info span { margin-top: auto; color: #5f6966; font-size: 6px; font-weight: 700; }
.tag-photo { position: relative; display: grid; place-items: center; padding: 4px; border-right: 1px solid #c4cbc8; background: #fff; }
.tag-photo img { width: 100%; height: 58px; object-fit: contain; mix-blend-mode: multiply; }
.tag-price { position: relative; display: flex; align-items: flex-end; flex-direction: column; justify-content: flex-end; background: #f9faf7; }
.tag-price b { display: none; position: absolute; top: 6px; left: 6px; padding: 3px 5px 2px; color: var(--white); background: var(--red); font-size: 6px; line-height: 1; letter-spacing: .04em; }
.tag-price del { display: none; position: absolute; top: 7px; right: 6px; color: #2b3431; font-size: 6px; font-weight: 800; text-decoration-thickness: 1px; }
.tag-price > div { display: flex; align-items: flex-start; white-space: nowrap; }
.tag-price strong { font-size: clamp(25px, 2.25vw, 35px); line-height: .78; letter-spacing: -.1em; }
.tag-price sup { margin: -1px 0 0 2px; font-size: 10px; font-weight: 900; line-height: 1; }
.tag-price > span { margin-top: 7px; font-size: 6px; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.tag-meta { overflow: hidden; color: #8f9a96; background: #151918; }
.tag-meta span { white-space: nowrap; }
.tag-meta i { width: 32%; height: 9px; background: repeating-linear-gradient(90deg, #8f9a96 0 1px, transparent 1px 3px, #8f9a96 3px 5px, transparent 5px 7px); opacity: .8; }
.shelf-scene[data-mode="promo"] .apple-tag .tag-screen { background: var(--yellow); }
.shelf-scene[data-mode="promo"] .apple-tag .tag-info,
.shelf-scene[data-mode="promo"] .apple-tag .tag-price { background: var(--yellow); }
.shelf-scene[data-mode="promo"] .apple-tag .tag-price b,
.shelf-scene[data-mode="promo"] .apple-tag .tag-price del { display: block; }
.campaign-banner {
  position: absolute;
  z-index: 5;
  inset: 12px 2.5% 24px;
  display: none;
  grid-template-columns: 1.15fr .85fr 1fr;
  align-items: center;
  padding: 18px;
  border: 7px solid #eceee9;
  border-radius: 9px;
  overflow: hidden;
  color: #184d36;
  background: #e7f1e8;
}
.campaign-banner::after { position: absolute; inset: 0; content: ""; pointer-events: none; background: linear-gradient(90deg, transparent calc(33.33% - .5px), #184d3610 33.33%, transparent calc(33.33% + .5px), transparent calc(66.66% - .5px), #184d3610 66.66%, transparent calc(66.66% + .5px)); }
.banner-product, .banner-offer { position: relative; z-index: 1; min-width: 0; }
.banner-eyebrow { display: block; margin-bottom: 18px; color: #4b6c55; font-size: 10px; font-weight: 600; }
.banner-product > strong { display: block; font-size: clamp(20px, 1.8vw, 28px); font-weight: 650; letter-spacing: -.035em; line-height: 1.1; }
.banner-origin { display: block; margin-top: 9px; color: #4b6c55; font-size: 10px; }
.banner-photo { width: 100%; height: 126px; object-fit: contain; mix-blend-mode: multiply; }
.banner-offer { justify-self: end; text-align: right; }
.banner-price { display: flex; justify-content: flex-end; align-items: flex-start; white-space: nowrap; }
.banner-price b { font-size: clamp(40px, 3.7vw, 56px); font-weight: 650; line-height: 1; letter-spacing: -.06em; }
.banner-price sup { margin: 5px 0 0 3px; font-size: 19px; line-height: 1; font-weight: 650; }
.banner-unit { display: block; margin-top: 9px; font-size: 11px; }
.shelf-scene[data-mode="banner"] .campaign-banner { display: grid; }
.mode-switch { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 14px; border: 1px solid #aebbb7; }
.mode-switch button { min-height: 44px; border: 0; border-right: 1px solid #aebbb7; background: transparent; font-size: 12px; font-weight: 750; cursor: pointer; }
.mode-switch button:last-child { border-right: 0; }
.mode-switch button.active { color: var(--white); background: var(--ink); }
.demo-caption { margin: 15px 0 0; color: #5d6c67; font-size: 12px; }


/* Product surfaces use the original FlexTag palette. */
:root { --gutter: max(28px, calc((100vw - var(--max)) / 2)); }
[hidden] { display: none !important; }
:focus-visible { outline: 2px solid var(--mint-deep); outline-offset: 5px; }
section[id], #strip { scroll-margin-top: 94px; }
input, textarea { font: inherit; }
button { touch-action: manipulation; }
.section { padding: 108px var(--gutter); }
.eyebrow { margin: 0 0 22px; color: #23785f; font-size: 12px; line-height: 1.4; font-weight: 750; letter-spacing: .12em; text-transform: uppercase; }
.split-heading { display: grid; grid-template-columns: 1.4fr .75fr; gap: 8%; align-items: end; margin-bottom: 56px; }
.split-heading h2 { font-size: clamp(38px, 4.3vw, 62px); letter-spacing: -.055em; line-height: 1.06; }
.split-heading > p { max-width: 380px; margin: 0 0 4px; color: var(--muted); font-size: 17px; line-height: 1.65; }
h3, h4 { margin: 0; }
.hero-facts dt { font-size: 12px; letter-spacing: 0; }
.hero-facts dd { font-size: 13px; }
.main-nav a { font-size: 14px; }
.demo-heading { font-size: 12px; }
.demo-heading span:last-child { color: #53665f; }
.demo-heading span:last-child::before { display: none; }
.shelf-scene { min-height: 410px; overflow: hidden; border: 0; background: #eaf0ed; }
.shelf-goods { height: 200px; padding: 30px 14px 0; gap: 16px; }
.goods-group { min-width: 0; height: 160px; }
.goods-group > img { width: 100%; height: 145px; object-fit: contain; mix-blend-mode: multiply; }
.shelf-edge { height: 14px; background: #a7b3ad; border-color: #bbc5c0; box-shadow: 0 3px 5px #10181718; }
.eink-rail { gap: 9px; padding: 12px 10px 22px; background: #acb8b2; }
.eink-tag { min-height: 182px; grid-template-rows: 19px 1fr 19px; padding: 5px; border: 1px solid #a9b0ab; border-radius: 9px; background: #eceee9; box-shadow: 0 3px 0 #929d97, 0 8px 12px #18272422; }
.eink-tag::after { display: none; }
.tag-status { padding: 0 3px; color: #52645c; font-size: 6px; letter-spacing: .02em; }
.tag-status span:last-child { color: #6e7b72; font-size: 5px; }
.tag-screen { position: relative; grid-template-columns: 1fr 1fr; grid-template-rows: 54px 68px; border: 1px solid #c4c9bf; border-radius: 2px; background: #f9faf4; }
.tag-info { grid-column: 1 / -1; padding: 8px; border: 0; }
.tag-info small { display: none; }
.tag-info strong { margin: 0; font-size: 14px; line-height: 1.05; letter-spacing: -.03em; }
.tag-info strong br { display: none; }
.tag-info span { margin-top: 5px; font-size: 8px; }
.tag-photo { padding: 6px; border: 0; background: transparent; }
.tag-photo img { height: 55px; }
.tag-price { padding: 8px 6px 8px 0; background: transparent; }
.tag-price strong { font-size: clamp(25px, 2.8vw, 39px); line-height: 1; letter-spacing: -.06em; }
.tag-price sup { font-size: 11px; margin-top: 3px; }
.tag-price > span { font-size: 8px; margin-top: 1px; letter-spacing: 0; }
.tag-price b { top: -11px; left: auto; right: 4px; padding: 2px 3px; font-size: 8px; }
.tag-price del { top: -25px; right: 6px; font-size: 9px; }
.tag-meta { padding: 5px 2px 0; color: #5c695f; background: transparent; font-size: 5px; letter-spacing: 0; }
.tag-meta i { width: 32%; height: 8px; background: repeating-linear-gradient(90deg,#25382d 0 1px,transparent 1px 3px,#25382d 3px 5px,transparent 5px 7px); }
.shelf-scene[data-mode="promo"] .apple-tag .tag-screen { background: #ffe16a; }
.shelf-scene[data-mode="promo"] .apple-tag .tag-info, .shelf-scene[data-mode="promo"] .apple-tag .tag-price { background: transparent; }
.campaign-banner { inset: 12px 10px 22px; gap: 8px; box-shadow: 0 3px 0 #929d97; }
.mode-switch button { font-size: 12px; }
.demo-caption { font-size: 13px; }

/* Comparison: a readable table, without numbered decorations. */
.advantages { background: var(--paper); }
.comparison { border-top: 1px solid #bdcdc5; }
.comparison-head, .comparison-row { display: grid; grid-template-columns: .72fr 1.1fr 1.15fr; }
.comparison-head { font-size: 13px; font-weight: 650; color: var(--muted); }
.comparison-head span { padding: 20px 28px; }
.comparison-head span:first-child { padding-left: 0; }
.comparison-head span:last-child { color: #1b6650; background: #e3f0ea; }
.comparison-row { border-top: 1px solid var(--line); }
.comparison-row h3 { padding: 27px 25px 27px 0; font-size: 18px; font-weight: 650; }
.comparison-row p { margin: 0; padding: 27px 28px; color: var(--muted); font-size: 16px; line-height: 1.55; }
.comparison-row p:last-child { color: #184e3d; background: #e3f0ea; }
.comparison-bottom { display: flex; justify-content: space-between; gap: 30px; margin-top: 30px; border-top: 1px solid var(--line); padding-top: 26px; }
.comparison-bottom > span { font-size: 15px; font-weight: 650; }
.comparison-bottom p { max-width: 600px; margin: 0; color: var(--muted); font-size: 14px; }

/* Role-based product tour. */
.ecosystem { background: #fff; }
.role-tabs { display: flex; border-bottom: 1px solid #c9d8d0; }
.role-tabs button { flex: 1; min-width: 0; padding: 19px 10px; margin-bottom: -1px; border: 0; border-bottom: 2px solid transparent; color: #6b7b74; background: transparent; font-size: 15px; font-weight: 600; cursor: pointer; }
.role-tabs button[aria-selected="true"] { border-bottom-color: #228566; color: #135d46; }
.role-tabs button:hover { background: #f3f7f5; }
.role-panel { display: grid; grid-template-columns: 1fr 1fr; gap: 8%; padding: 56px 0 64px; align-items: center; }
.role-copy h3 { font-size: clamp(29px, 3.15vw, 43px); line-height: 1.12; letter-spacing: -.045em; }
.role-copy > p:not(.eyebrow) { max-width: 435px; margin: 22px 0 28px; color: var(--muted); font-size: 16px; line-height: 1.6; }
.feature-lines { list-style: none; margin: 0; padding: 0; }
.feature-lines li { position: relative; padding: 13px 0 13px 25px; border-top: 1px solid var(--line); font-size: 15px; }
.feature-lines li::before { content: "✓"; position: absolute; left: 0; color: #23785f; }
.role-preview { max-width: 560px; width: 100%; justify-self: end; border: 1px solid #d3dfd8; border-radius: 8px; box-shadow: 0 16px 40px #142a2110; background: #f7faf8; }
.preview-topline { display: flex; justify-content: space-between; gap: 12px; padding: 16px 24px; border-bottom: 1px solid #d3dfd8; font-size: 13px; }
.preview-topline span { color: var(--muted); font-size: 12px; }
.preview-content { padding: 26px 30px; }
.preview-content > p { margin: 0 0 5px; font-size: 13px; color: var(--muted); }
.preview-content h4 { font-size: 18px; font-weight: 600; }
.preview-summary { display: flex; flex-direction: column; margin: 26px 0 18px; }
.preview-summary > strong { font-size: 50px; letter-spacing: -.055em; line-height: 1; font-weight: 600; }
.preview-summary strong span { color: #91a499; font-size: 27px; }
.preview-summary > span { margin-top: 9px; color: var(--muted); font-size: 13px; }
.preview-meter { display: flex; gap: 5px; height: 34px; margin: 18px 0 25px; }
.preview-meter i { flex: 1; background: #6ed4b0; border-radius: 2px; }
.preview-meter i:last-child { background: #d9e4df; }
.role-preview dl { margin: 0; }
.role-preview dl div { display: flex; gap: 15px; justify-content: space-between; border-top: 1px solid #d9e4df; padding: 13px 0; font-size: 13px; }
.role-preview dd { margin: 0; color: #277559; text-align: right; }
.role-preview dd.attention { color: #926028; }
.role-preview[data-role="marketing"] .preview-meter { align-items: end; height: 46px; }
.role-preview[data-role="marketing"] .preview-meter i { height: 60%; }
.role-preview[data-role="marketing"] .preview-meter i:nth-child(3n) { height: 100%; }
.role-preview[data-role="marketing"] .preview-meter i:nth-child(2n) { height: 80%; }
.role-preview[data-role="finance"] .preview-meter i:nth-child(n+10) { background: #d9e4df; }
.store-feature { border-top: 1px solid var(--line); padding-top: 60px; }
.store-feature-heading { display: grid; grid-template-columns: 1.15fr 1fr; align-items: end; gap: 8%; margin-bottom: 32px; }
.store-feature-heading h3 { font-size: clamp(28px, 3.1vw, 40px); line-height: 1.13; letter-spacing: -.045em; }
.store-feature-heading > p { margin: 0; max-width: 420px; font-size: 16px; color: var(--muted); line-height: 1.65; }
.store-app { border: 1px solid #c5d4cc; border-radius: 8px; overflow: hidden; }
.store-toolbar { display: flex; align-items: center; justify-content: space-between; min-height: 65px; padding: 12px 22px; gap: 12px; color: #d5e1da; background: var(--ink); font-size: 13px; }
.store-toolbar b { color: #fff; margin-right: 14px; font-size: 17px; }
.toolbar-divider { color: #64786a; margin-right: 14px; }
.view-toggle { display: flex; gap: 4px; padding: 4px; background: #25342e; border-radius: 5px; }
.view-toggle button { min-height: 32px; padding: 6px 15px; border: 0; border-radius: 3px; background: transparent; color: #d2ded7; font-size: 12px; cursor: pointer; }
.view-toggle button[aria-pressed="true"] { background: #d6eee2; color: #174330; }
.store-workspace { display: grid; grid-template-columns: minmax(0, 1fr) 240px; }
.store-canvas-wrap { position: relative; min-width: 0; background: #edf3ef; }
#store-canvas { display: block; width: 100%; height: 455px; touch-action: pan-y; cursor: grab; }
#store-canvas:active { cursor: grabbing; }
.canvas-label { position: absolute; top: 24px; left: 24px; color: #607569; font-size: 12px; pointer-events: none; }
.canvas-controls { position: absolute; bottom: 20px; left: 50%; transform: translateX(-50%); display: flex; white-space: nowrap; gap: 1px; border: 1px solid #cdd9d1; border-radius: 5px; overflow: hidden; }
.canvas-controls button { min-width: 38px; min-height: 36px; padding: 5px 12px; border: 0; background: #fff; font-size: 12px; cursor: pointer; }
.canvas-controls button:disabled { color: #9ba69f; cursor: default; }
.store-sidebar { padding: 28px 24px; border-left: 1px solid #d3ded7; background: #f8faf9; }
.store-sidebar .eyebrow { font-size: 11px; margin-bottom: 12px; }
.store-sidebar h4 { font-size: 19px; font-weight: 600; }
.store-sidebar dl { margin: 26px 0; }
.store-sidebar dl div { display: flex; justify-content: space-between; gap: 10px; border-bottom: 1px solid #dce5df; padding: 11px 0; font-size: 13px; }
.store-sidebar dt { color: var(--muted); }
.store-sidebar dd { margin: 0; font-weight: 600; }
.store-legend { display: grid; gap: 10px; font-size: 11px; color: var(--muted); }
.store-legend i { display: inline-block; width: 8px; height: 8px; margin-right: 6px; background: #71867c; }
.store-legend span:last-child i { background: #64e6c4; }
.store-hint { margin: 26px 0 0; color: var(--muted); font-size: 12px; }
.ecosystem-notes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 38px; margin-top: 42px; }
.ecosystem-notes h4 { font-size: 17px; font-weight: 600; }
.ecosystem-notes p { margin: 13px 0 0; color: var(--muted); font-size: 14px; line-height: 1.65; }

/* Financial example and editable assumptions. */
.savings { color: #fff; background: var(--ink); }
.savings .eyebrow { color: var(--mint); }
.savings .split-heading > p { color: #afc0b6; }
.savings-grid { display: grid; grid-template-columns: 1.2fr 1fr; border-top: 1px solid #3b4d43; }
.savings-primary { padding: 35px 50px 15px 0; border-right: 1px solid #3b4d43; }
.savings-primary > span { font-size: 14px; color: #afc0b6; }
.savings-primary > strong { display: block; margin: 30px 0 20px; color: var(--mint); font-size: clamp(62px, 7.4vw, 108px); line-height: 1; letter-spacing: -.065em; font-weight: 550; white-space: nowrap; }
.savings-primary strong small { font-size: .55em; }
.savings-primary p { max-width: 370px; color: #afc0b6; font-size: 14px; }
.equation { display: inline-block; margin-top: 20px; padding: 12px 18px; background: #20362b; color: #c5e4d4; font-size: 15px; font-variant-numeric: tabular-nums; }
.savings-secondary { padding-left: 60px; }
.savings-secondary > div { padding: 28px 0; }
.savings-secondary > div + div { border-top: 1px solid #3b4d43; }
.savings-secondary strong { font-size: clamp(36px, 4vw, 56px); letter-spacing: -.045em; line-height: 1.1; font-weight: 550; white-space: nowrap; }
.savings-secondary small { font-size: .42em; color: #afc0b6; letter-spacing: 0; }
.savings-secondary p { max-width: 340px; margin: 12px 0 0; color: #afc0b6; font-size: 15px; }
.savings-footnote { display: grid; grid-template-columns: .6fr 1fr; gap: 50px; border-top: 1px solid #3b4d43; margin-top: 42px; padding-top: 27px; }
.savings-footnote span { color: #c0d0c6; font-size: 14px; font-weight: 600; }
.savings-footnote p { margin: 0; color: #9db1a4; font-size: 13px; line-height: 1.65; }
.payback { background: #f3f6f5; }
.advertising { display: grid; grid-template-columns: 1fr 1fr; gap: 7%; padding: 34px 0 55px; }
.advertising-copy h3 { margin-top: 20px; font-size: 30px; line-height: 1.12; letter-spacing: -.035em; }
.advertising-copy > p { max-width: 440px; color: var(--muted); font-size: 15px; line-height: 1.65; }
.ad-rail { align-self: center; min-width: 0; }
.ad-screen { position: relative; display: grid; grid-template-columns: 1.5fr 1fr; min-height: 180px; gap: 6px; padding: 26px; border: 8px solid #dae0d8; border-radius: 8px; background: #e0eee1; box-shadow: 0 4px 0 #9ea99f; overflow: hidden; }
.ad-screen::after { position: absolute; inset: 0; content: ""; pointer-events: none; background: linear-gradient(90deg, transparent calc(33.33% - 1px),#75978144 33.33%, transparent calc(33.33% + 1px), transparent calc(66.66% - 1px),#75978144 66.66%, transparent calc(66.66% + 1px)); }
.ad-screen > div { z-index: 1; }
.ad-screen span { color: #3b614b; font-size: 9px; font-weight: 700; letter-spacing: .08em; }
.ad-screen strong { display: block; margin: 15px 0; color: #214f33; font-size: clamp(24px, 2.6vw, 34px); line-height: 1.1; letter-spacing: -.04em; }
.ad-screen small { font-size: 11px; color: #3b614b; }
.ad-screen img { width: 100%; height: 130px; align-self: center; object-fit: contain; mix-blend-mode: multiply; }
.ad-rail-caption { display: block; margin-top: 16px; text-align: center; font-size: 12px; color: var(--muted); }
.calculator { display: grid; grid-template-columns: 1.25fr 1fr; gap: 0; background: #fff; border: 1px solid #c9d7ce; border-radius: 7px; overflow: hidden; }
.calc-inputs { padding: 34px; }
.calc-inputs h3 { margin-bottom: 25px; font-size: 21px; font-weight: 600; }
.input-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px 20px; }
label { display: flex; min-width: 0; flex-direction: column; gap: 9px; color: #53685b; font-size: 13px; line-height: 1.5; }
input, textarea { display: block; width: 100%; min-width: 0; min-height: 46px; border: 1px solid #cbd8cf; border-radius: 3px; padding: 10px 12px; color: var(--ink); background: #fff; outline-offset: 2px; font-size: 16px; }
input:focus-visible, textarea:focus-visible { outline: 2px solid #2a966b; }
input:user-invalid { border-color: #be583e; }
textarea { resize: vertical; }
.ad-settings { margin-top: 25px; padding-top: 21px; border-top: 1px solid var(--line); }
summary { cursor: pointer; font-weight: 600; font-size: 14px; }
.ad-settings .input-grid { margin-top: 23px; }
.reset-calc { margin-top: 25px; padding: 0; border: 0; border-bottom: 1px solid #b4c7ba; color: var(--muted); background: transparent; font-size: 12px; cursor: pointer; }
.calc-results { display: flex; flex-direction: column; border-left: 1px solid #c9d7ce; background: #e6eee8; }
.result-base, .result-with-ads { padding: 30px 34px; }
.result-base > span, .result-with-ads > span { display: block; font-size: 14px; font-weight: 550; }
.result-base > strong, .result-with-ads > strong { display: block; margin: 15px 0; font-size: clamp(42px, 5.3vw, 74px); line-height: 1; letter-spacing: -.055em; font-weight: 550; }
.result-base strong small, .result-with-ads strong small { font-size: 20px; letter-spacing: -.02em; font-weight: 400; }
.result-base p, .result-with-ads p { margin: 0; font-size: 13px; color: #577262; }
.result-with-ads { color: #123c2a; background: #bfecd5; }
.result-with-ads p { color: #25563e; }
.result-breakdown { margin: auto 34px 0; padding-top: 25px; }
.result-breakdown div { display: flex; justify-content: space-between; gap: 20px; margin-bottom: 18px; font-size: 13px; }
.result-breakdown dt { color: #536b5c; }
.result-breakdown dd { margin: 0; font-weight: 600; white-space: nowrap; }
.calc-warning { margin: 8px 34px 20px; color: #6b5635; font-size: 12px; }
.calculation-notes { margin-top: 25px; padding: 18px 0; border-bottom: 1px solid var(--line); color: #53685b; }
.calculation-notes p { max-width: 1000px; font-size: 13px; line-height: 1.65; }

/* Direct contact, with a real mail draft and honest copy feedback. */
.contact { display: grid; grid-template-columns: 1fr 1fr; gap: 9%; background: #1a302a; color: #fff; }
.contact .eyebrow { color: var(--mint); }
.contact h2 { font-size: clamp(38px, 4.5vw, 64px); line-height: 1.08; }
.contact-copy > p:not(.eyebrow) { max-width: 445px; margin: 25px 0 32px; font-size: 16px; line-height: 1.65; color: #b0c2b9; }
.contact-links { display: grid; max-width: 400px; }
.contact-links a { display: grid; grid-template-columns: 70px 1fr auto; align-items: center; gap: 10px; padding: 20px 0; border-bottom: 1px solid #40584b; font-size: 18px; text-decoration: none; }
.contact-links a span:first-child { color: #9bb6a8; font-size: 13px; }
.contact-links a span:last-child { color: var(--mint); }
.contact-links a:hover { color: var(--mint); }
.contact-form h3 { font-size: 21px; margin-bottom: 25px; font-weight: 550; }
.contact-form label { color: #b6cbc0; }
.contact-form > label { margin-top: 20px; }
.contact-form input, .contact-form textarea { background: #203b30; color: #fff; border: 1px solid #4c6658; border-radius: 3px; }
.contact-form input::placeholder, .contact-form textarea::placeholder { color: #9cb5a7; font-size: 14px; }
.contact-form-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 24px; margin-top: 26px; }
.contact-form .button { min-height: 48px; padding: 0 20px; border-radius: 3px; gap: 25px; font-size: 14px; }
.copy-link { border: 0; padding: 7px 0; border-bottom: 1px solid #698978; background: transparent; color: #c3d9cd; font-size: 13px; cursor: pointer; }
.form-note { color: #9bb6a8; font-size: 12px; line-height: 1.6; margin-top: 20px; }
.copy-status { min-height: 20px; margin: 12px 0 0; color: var(--mint); font-size: 13px; }
.copy-fallback { width: 100%; margin-top: 16px; min-height: 160px; }
.site-footer { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 30px var(--gutter); color: #93a49f; background: var(--ink); font-size: 12px; }
.footer-wordmark { color: #fff; font-size: 16px; }
.footer-wordmark .wordmark-sign { width: 26px; height: 26px; }

@media (min-width: 1800px) { .hero-copy { padding-right: 3vw; } }
@media (max-width: 1080px) {
  .hero { grid-template-columns: 1fr; }
  .hero-copy { min-height: 610px; padding-right: var(--gutter); }
  .hero-demo { padding: 52px var(--gutter); }
  .hero-facts { margin-top: 48px; }
  .hero-demo .shelf-scene { max-width: 800px; }
  .tag-screen { grid-template-rows: 58px 80px; }
  .tag-info strong { font-size: 18px; }
  .tag-price strong { font-size: 44px; }
  .tag-price sup { font-size: 14px; }
  .tag-status { font-size: 8px; }
  .tag-status span:last-child { font-size: 7px; }
  .tag-meta { font-size: 7px; }
  .section { padding-top: 80px; padding-bottom: 80px; }
  .split-heading { gap: 30px; }
  .role-panel { gap: 5%; }
  .store-workspace { grid-template-columns: minmax(0,1fr) 205px; }
  .savings-secondary { padding-left: 35px; }
  .contact { gap: 5%; }
  .calc-inputs { padding: 25px; }
  .input-grid { gap: 19px 14px; }
  .result-base, .result-with-ads { padding: 30px 25px; }
  .result-breakdown { margin-left: 25px; margin-right: 25px; }
}
@media (max-width: 820px) {
  :root { --gutter: 24px; }
  .site-header { min-height: 66px; }
  .menu-toggle { display: block; }
  .main-nav { position: absolute; top: 66px; right: 0; left: 0; display: none; align-items: stretch; flex-direction: column; gap: 0; padding: 12px 24px 22px; border-bottom: 1px solid #2b3835; background: var(--ink); }
  .main-nav.open { display: flex; }
  .main-nav a { padding: 14px 0; border-bottom: 1px solid #2b3835; }
  .main-nav .nav-action { margin-top: 10px; padding: 13px 14px; text-align: center; }
  h1 { font-size: clamp(42px, 9.5vw, 64px); line-height: 1.02; }
  .hero-copy { min-height: auto; padding: 64px var(--gutter) 48px; }
  .hero-lead { font-size: 16px; }
  .hero-facts { margin-top: 46px; }
  .hero-facts dt { font-size: 11px; }
  .hero-facts dd { font-size: 12px; }
  .hero-demo { padding: 35px var(--gutter); }
  .split-heading, .store-feature-heading { grid-template-columns: 1fr; gap: 24px; }
  .split-heading > p, .store-feature-heading > p { max-width: 560px; }
  .section { padding-top: 65px; padding-bottom: 65px; }
  .comparison-head, .comparison-row { grid-template-columns: .7fr 1fr 1fr; }
  .comparison-row h3 { font-size: 15px; }
  .comparison-row p { padding: 22px 15px; font-size: 14px; }
  .comparison-head span { padding: 16px 15px; }
  .comparison-bottom { flex-direction: column; gap: 12px; }
  .role-tabs { display: grid; grid-template-columns: 1fr 1fr; }
  .role-tabs button { font-size: 14px; padding: 16px 8px; }
  .role-panel { grid-template-columns: 1fr; gap: 30px; padding: 36px 0 45px; }
  .role-preview { max-width: none; }
  .store-feature { padding-top: 40px; }
  .store-workspace { grid-template-columns: 1fr; }
  #store-canvas { height: 420px; }
  .store-sidebar { border-left: 0; border-top: 1px solid #d3ded7; padding: 20px 24px; }
  .store-sidebar > .eyebrow, .store-sidebar > h4, .store-sidebar .store-legend { display: none; }
  .store-sidebar dl { display: grid; grid-template-columns: 1fr 1fr; gap: 0 24px; margin: 0; }
  .store-hint { margin-top: 15px; }
  .ecosystem-notes { gap: 25px; }
  .ecosystem-notes h4 { font-size: 16px; }
  .ecosystem-notes p { font-size: 13px; }
  .savings-grid { grid-template-columns: 1fr; }
  .savings-primary { border-right: 0; padding-right: 0; padding-bottom: 32px; }
  .savings-primary > strong { font-size: 84px; }
  .savings-secondary { display: grid; grid-template-columns: 1fr 1fr; padding: 0; gap: 30px; border-top: 1px solid #3b4d43; }
  .savings-secondary > div + div { border-top: 0; }
  .savings-secondary strong { font-size: 38px; }
  .savings-footnote { grid-template-columns: 1fr; gap: 15px; margin-top: 5px; }
  .advertising { gap: 35px; grid-template-columns: 1fr; padding-top: 0; }
  .ad-rail { max-width: 550px; width: 100%; }
  .calculator { grid-template-columns: 1fr; }
  .calc-results { border-left: 0; border-top: 1px solid #c9d7ce; display: grid; grid-template-columns: 1fr 1fr; }
  .result-breakdown, .calc-warning { grid-column: 1 / -1; }
  .result-base > strong, .result-with-ads > strong { font-size: 55px; }
  .contact { grid-template-columns: 1fr; gap: 45px; }
  .contact-links { max-width: 500px; }
  .contact-form { border-top: 1px solid #40584b; padding-top: 35px; }
  .site-footer { flex-wrap: wrap; }
}
@media (max-width: 520px) {
  :root { --gutter: 20px; }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: 20px; }
  .hero-facts { grid-template-columns: 1fr; }
  .hero-facts div { display: grid; grid-template-columns: 110px 1fr; padding: 12px 0; border-bottom: 1px solid #34413e; }
  .hero-facts dd { margin: 0; max-width: none; }
  .hero-demo { padding-left: 12px; padding-right: 12px; }
  .demo-heading { font-size: 11px; padding: 0 7px; }
  .shelf-scene { overflow-x: auto; scroll-snap-type: x proximity; min-height: 365px; }
  .shelf-goods, .eink-rail { min-width: 515px; }
  .shelf-scene[data-mode="banner"] .eink-rail { min-width: 0; }
  .shelf-scene[data-mode="banner"] .eink-tag { visibility: hidden; }
  .campaign-banner { padding: 13px; grid-template-columns: 1.1fr .7fr 1fr; gap: 3px; }
  .banner-product > strong { font-size: 19px; }
  .banner-eyebrow { margin-bottom: 13px; font-size: 9px; }
  .banner-origin { max-width: 100px; font-size: 9px; }
  .banner-photo { height: 90px; }
  .banner-price b { font-size: 38px; }
  .banner-price sup { font-size: 14px; }
  .banner-unit { font-size: 9px; }
  .shelf-goods { height: 160px; }
  .goods-group { height: 130px; }
  .goods-group > img { height: 115px; }
  .tag-screen { grid-template-rows: 51px 65px; }
  .tag-info strong { font-size: 14px; }
  .tag-price strong { font-size: 32px; }
  .tag-status { font-size: 6px; }
  .tag-status span:last-child { font-size: 5px; }
  .tag-meta { font-size: 5px; }
  .tag-price sup { font-size: 11px; }
  .eink-tag { scroll-snap-align: start; }
  .mode-switch button { padding: 9px 5px; min-height: 44px; font-size: 11px; }
  .demo-caption { padding: 0 7px; font-size: 12px; }
  .split-heading { margin-bottom: 32px; }
  .split-heading h2 { font-size: 36px; }
  .split-heading > p { font-size: 15px; }
  .comparison-head { grid-template-columns: 1fr 1fr; }
  .comparison-head span:first-child { display: none; }
  .comparison-head span { padding-left: 12px; }
  .comparison-row { grid-template-columns: 1fr 1fr; }
  .comparison-row h3 { grid-column: 1/-1; padding: 20px 0 10px; }
  .comparison-row p { padding: 14px 12px; font-size: 13px; }
  .comparison-row p:nth-child(2) { padding-left: 0; }
  .role-tabs button { font-size: 12px; }
  .role-copy h3 { font-size: 30px; }
  .preview-content { padding: 24px; }
  .preview-summary > strong { font-size: 44px; }
  .store-toolbar { padding: 12px; }
  .store-toolbar > span { font-size: 11px; }
  .store-toolbar b, .toolbar-divider { display: none; }
  .view-toggle button { padding: 7px 10px; }
  #store-canvas { height: 330px; }
  .canvas-label { top: 15px; left: 15px; font-size: 11px; }
  .store-sidebar { padding: 18px; }
  .store-sidebar dl { gap: 0 16px; }
  .store-sidebar dl div { font-size: 12px; }
  .ecosystem-notes { grid-template-columns: 1fr; }
  .ecosystem-notes > div + div { border-top: 1px solid var(--line); padding-top: 20px; }
  .savings-primary > strong { font-size: clamp(58px, 16vw, 78px); }
  .savings-secondary { gap: 18px; }
  .savings-secondary strong { font-size: 31px; white-space: normal; }
  .savings-secondary p { font-size: 13px; }
  .savings-secondary strong small { display: block; margin-top: 9px; font-size: 16px; }
  .ad-screen { padding: 18px; }
  .ad-screen strong { font-size: 27px; }
  .ad-screen img { height: 110px; }
  .calc-inputs { padding: 22px 18px; }
  .input-grid { gap: 18px 12px; }
  label { font-size: 12px; }
  .result-base, .result-with-ads { padding: 24px 18px; }
  .result-base > span, .result-with-ads > span { font-size: 12px; }
  .result-base > strong, .result-with-ads > strong { font-size: 43px; }
  .result-base strong small, .result-with-ads strong small { font-size: 15px; }
  .result-breakdown { margin-left: 18px; margin-right: 18px; }
  .result-breakdown div { font-size: 12px; gap: 10px; }
  .contact h2 { font-size: 39px; }
  .contact-links a { font-size: 16px; }
  .contact-form .input-grid { grid-template-columns: 1fr; }
  .site-footer { flex-direction: column; align-items: flex-start; gap: 8px; }
  .site-footer p { margin: 6px 0; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
}
:root { --store-preview-surface: #edf3ef; }
.store-screenshots { margin: 0; background: var(--store-preview-surface); }
.store-screenshots a { display: block; }
.store-screenshots img { display: block; width: 100%; height: auto; object-fit: contain; }
.store-screenshots figcaption { padding: 16px 20px; font-size: 14px; line-height: 1.5; color: #52645d; }